Here’s a great use of LBS and I’m kinda surprised more navigation apps don’t have this built in – TurnCast will route you around weather events while you’re driving. This can be super helpful if you’re in a new area and don’t know the weather patterns or roads. Driving through hellish storms can be a chore. Sometimes going a bit ‘out of the way’ can actually save you time and energy. It certainly can be safer. TurnCast isn’t quite out yet, but the company has a number of other weather apps that provide more ‘real time’ information than most weather apps. The downside is it looks to be iOS only, so Windows and Android users are kinda out of luck.
Once upon a time there was a services division at a company…they liked and saw potential in location. They decided to save some licensing $$ and acquired a data company. After a few years, as hardware moved forward and operating systems changed, there seemed to be a disconnect between the hardware and services divisions of the company. Part of the disconnect was that the services division was keeping the hardware division afloat, or so it seemed to me. Don’t get me wrong, the hardware is top notch (don’t tell Sue, but I have even thought about switching phones a couple of times). However, while the hardware was good, the services are great.
Now the big M has said it will purchase the hardware division (so much to hope for and fear in that one) leaving behind the services division. On the data side of things I think this is a good thing, on the app and services side of things I think this is phenomenal for iOS and Android users. It seems a bit like the Erdas/Leica/Erdas/Intergraph roller coaster in terms of Navteq/Nokia/Here set of transitions, but at the core is the potential, both proven and future, of location technologies. And at the heart of that potential is data, data, data.
When we talked to the folks from Here at the Esri UC (coming in episode 425) you could tell that they are as excited as ever about the data and products they bring to market. Their partnerships with software and hardware companies make it clear that all is well and good for the portion of Nokia that will be left to the name after the hardware division (and a bundle of patents) is claimed by its Redmond overlords. I do question what kind of tomfoolery can go on at the larger corporate level in the next few months as the transition occurs, but the results should be a strong services and data company come the end of the transition period.
(and a true Microsoft phone to boot, given the Surface Pro, this is a good thing…I think)
The Telegraph recently published an article, “How Supermarkets Prop Up Our Class System” by Harry Wallop introducing his book “Consumed: How Shopping Fed the Class System“. In the article, he discusses how marketers use census data and other location based data to aggregate postcodes into 60 different social groupings that they then repackage and sell back to retailers who use the analysis to micro-target potential shoppers. He believes that instead of creating more opportunities for shoppers, spatial targeting is reinforcing class stereotypes and creating structural inequality.
Geospatial marketing for supermarkets and grocery stores is growing in popularity for industry and public health. The Food Trust documented how Pennsylvania is using geospatial and GIS to target underserved communities for Penn State Public Broadcasting’s Geospatial Revolution Project. Job search databases advertise for positions such as geospatial marketing facilitator, interactive marketer, and geospatial marketing analyst. The Shopper Marketing trade journal lists mobile applications, QR codes, location based shopping, and augmented reality among the trends it uses to both reach and collect data from shoppers.
In today’s society it is difficult for shoppers to take advantage of grocery deals without providing personal information. A LifeHacker article on saving money, “Use “Jenny’s Number” to Get Club Discounts at Stores without Providing Personal Information” jokingly suggested trying to use the phone number from the popular 80’s song. Which semi-seriously raises the question of which social grouping the people who provide her number would fall under or how many shoppers give fake geospatial data.