Message in a Bottle

I’m thrilled with any post that allows me to make a The Police reference. Harold Hackett has a rather unusual hobby – he puts messages in a bottle and throws them into the sea. If you’re thinking this is a big waste of time, you’d be wrong. He’s put out 4,800 messages and has gotten back over 3,000 messages for his efforts. I’ll bet your response ratio on your latest email invite or forum post wasn’t as good 🙂 He sends out his address, which forces people to respond to him old school via mail. He’s gotten letters literally from Africa, Russia, Holland, Norway, the Bahamas, and a host of other (mostly European) countries. Harold has been doing this since 1996. His weapons of choice? Ocean Spray Cranberry Juice or Orange Juice bottles because they’re bright and presumably yummy. Plus the pun, of course. His messages have taken upwards of 13 years to bear fruit. He’s made a lot of friends doing this and still gets gifts and cards years later.

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