Sony SmartAR – markerless augmented reality
Augmented reality is one of those technologies that has seemed like it would be next big thing for the last couple of years, but it has proven pretty difficult to translate from WOW factor proof-of-concept prototypes to actual commercial implementations. When I saw this demo video of Sony’s Smart AR, though, I have to say I was pretty impressed with how good the AR model looks in the real-world environment it’s being projected into, and how responsive it is. The SmartAR seems to be able to handle movement in the 3D space really well, and the virtual object is not tied to the marker surface, which is really important in making the augmented reality compelling. Another aspect of SmartAR technology allows a user to capture an image of an object and then access additional information about that object through the device. For Sony, of course, implementing technology like Smart AR for gaming and other commercial uses is certainly a main focus, but I can see tons of other applications for markerless, high-speed augmented reality.