Once upon a time there was a services division at a company…they liked and saw potential in location. They decided to save some licensing $$ and acquired a data company. After a few years, as hardware moved forward and operating systems changed, there seemed to be a disconnect between the hardware and services divisions of the company. Part of the disconnect was that the services division was keeping the hardware division afloat, or so it seemed to me. Don’t get me wrong, the hardware is top notch (don’t tell Sue, but I have even thought about switching phones a couple of times). However, while the hardware was good, the services are great.
Now the big M has said it will purchase the hardware division (so much to hope for and fear in that one) leaving behind the services division. On the data side of things I think this is a good thing, on the app and services side of things I think this is phenomenal for iOS and Android users. It seems a bit like the Erdas/Leica/Erdas/Intergraph roller coaster in terms of Navteq/Nokia/Here set of transitions, but at the core is the potential, both proven and future, of location technologies. And at the heart of that potential is data, data, data.
When we talked to the folks from Here at the Esri UC (coming in episode 425) you could tell that they are as excited as ever about the data and products they bring to market. Their partnerships with software and hardware companies make it clear that all is well and good for the portion of Nokia that will be left to the name after the hardware division (and a bundle of patents) is claimed by its Redmond overlords. I do question what kind of tomfoolery can go on at the larger corporate level in the next few months as the transition occurs, but the results should be a strong services and data company come the end of the transition period.
(and a true Microsoft phone to boot, given the Surface Pro, this is a good thing…I think)