Influenza or “flu” is on the rise this month and so are the number of interactive maps being used to track it. Interactive maps have become an integrated part of social marketing, advertising, and educational outreach campaigns. The official tracking site is the CDC influenza map, which is part of their dedicated Flu.gov educational site. Their map shows widespread influenza in all but 3 U.S. states. Although, Google.org has a flu trend site that uses certain search terms to indicate flu activity and aggregates the search data. Currently, every state in the U.S. is red to indicate high intensity. Most sites such as Triaminic children’s medicine are using their interactive flu tracker to increase traffic to their website and boost sales, based upon the CDC data. Multiple media outlets have reported on the Facebook flu app, “Help, my friend gave me the flu” that supposedly tracks who made you sick. It was created by Help Remedies Inc., a drug company to help increase its profile.
McGraw-Hill publisher has an interactive map of the 1918 Influenza Epidemic from A Survey of American History by Alan Brinkley. PBS.org has a complete transcript of their program on the Influenza of 1918 and then views on how it was spread and how to stop it. Not much had changed more than 20 years after John Snow’s pioneering epidemiology mapping, dynamically described in Ghost Map by Steven Johnson. According to the CDC, while many public officials were advocating quarantine and still believed that the flu was caused by poor body humors, medical professionals were beginning to better understand flu outbreaks and how to track them.