It seems pretty obvious to me this will be a trend in future elections – Obama seeks data experts for edge. The President leveraged social media pretty effectively in the 2008 campaign. As the article points out, Governor Rick Perry did the same in his election campaign in Texas. What I find the most intriguing is the degree and effectiveness the campaigns have in synthesizing and analyzing all of these streams of data. It’s certainly true a Presidential election is about collecting public opinion as much as anything, it’s pretty clear they’re developing a pretty comprehensive factual resource. I really like the nugget in the article that mentions combing both traditional streams of data with social media streams to create more holistic and targeted information. That’s a model we in the geospatial industry are quickly moving to adopt, with greater and lesser degrees of success. It seems to me there might be a lot of lessons to be learned in the geospatial community as to how to gather nuggets of useful knowledge from similar efforts.