I really like that quote. The good folks at the Center for Environmental Research Technology (CERT) at the University of California have been engaged in researching new fuel efficiency technology. Their conclusions – fix the driver, not the car. The way we drive has a huge impact on the efficiency of our vehicles. The researchers at CERT estimate you can realize a much as a 30% increase in fuel efficiency with some changes to your driving habits. Unfortunately, we don’t like to change how we drive. The team is trying to develop ways which give the driver feedback on ‘good’ habits that increase fuel efficiency as well as ‘bad’ habits. The trick is doing so without being obnoxious (a trick I’ve never personally learned, as I’m sure Sue and Jesse will attest). They’ve used a variety of techniques, from visual chances on the dashboard to audio clues to force feedback on your gas pedal. The hard part is walking the line between good information and not distracting information. As the research notes, better use of navigation tied to smart traffic networks will reduce start/stop traffic and needless idling, which helps even more.
As a bit of a ‘hypermiler’ from an early age, I can tell you these tricks can really impact your fuel efficiency in a positive way.