The FTC is mandating that in 2011, light bulbs get new labels that emphasis luminosity more so that watts. If you take a look at the labels shown at the link, it features quit a bit of new information to help buyers determine the best bulb for their needs. The emphasis on lumens over watts is a good change, as it’s the actual measure of light instead of energy usage. I personally like the “average yearly cost in electricity” of the bulbs. From the example, I’m not sure $7.23 for a incandescent bulb will hurt many people’s wallet, but think how many light bulbs you have in your house. The total can become a healthy chunk of change each month!