So I was online last night trying to locate bulk orders of Altoids tins (Don’t Ask) and stumbled across the Where’s Sindy game on the Altoid’s website a game they launched in 2007 that involves using Google Earth to follow a trail of clues to locate Sindy the Altoid’s Cinnamon girl. If you remember, Where in the World is Carmen San Diego? the premise is obviously similar. This is termed a geo-specific game which is being used more often in advertising and promotion. Think about the Lost promo and their integrated advertising. Oh and Altoids Tins, who knew they had a cult following from Altoid tin hacks to outright collecting of rare tins they are out of my price range.