Take the way back machine to the first GIS Day in Spring of 1999. ESRI ARC News Online announced GIS Day 1999 Slated for November! According to the press release, ESRI told users to “Get ready to learn more about GIS and geography. The National Geographic Society, the Association of American Geographers (AAG), and Esri are announcing the first annual GIS Day to be held November 19, 1999–the Friday of Geography Awareness Week (November 14-20, 1999)”. According to Jack Dangermond, “The idea behind GIS Day is to create a single, worldwide event that effectively communicates the benefits and significance of GIS to the rest of society. There are about half a million GIS users in the world, but most of the public is unaware of this growing technology.” It is difficult to comprehend that in the span of a little more than short years since that inaugural GIS Day, the world has experienced what Penn State calls the geospatial revolution significantly impacting the number of GIS users worldwide. Continue reading
Each year the number of media sources using interactive election maps increases, from search engines like Bing Elections to newspapers of record like the New York Times Elections 2014, to public television like PBS.org, or media like USA Today. Even Facebook has added an ‘I voted‘ button. Some are created in-house using geospatial software like ESRI GIS for Elections and Redistricting, others use mapping software like Google Maps, but interactive election maps are so important to election news reporting there is a market for companies like InstantAtlas, Axismaps, and others to sell election results reporting tools. In 2012, Visual.ly provided a critique of Eight Different Takes on Presidential Election Maps, which remains relevant to the U.S. 2014 mid-term elections.
However, an Electoral College Map Activity from Colonial Williamsburg for the election of 1800, 270 to Win’s historic presidential election maps, and a project on A New Commonwealth Votes: Using GIS to Analyze the Politics of Turn of the Century Massachusetts demonstrate that mapping and GIS are engaging no matter the time period or the election. Although it is nice to see an elected officials office littered with maps whether they be on multiple monitors or strewn around the office as In Jefferson’s Cabinet, 1803.
This is not a post about Hexagon Geospatial’s Power Portfolio 2015 (we hope to have an interview about this year’s update in the coming weeks). Instead it is a post about their new video ads.
They have taken our love of infographics and created something great. But it isn’t just the graphics, it is also the quick, approachable story that utilizes the approach that good infographics do so well. So far there are two video ads available (Power Portfolio and Producer Suite), but I hope there are more coming next week.
If anyone from Hexagon Geospatial is reading, it would be great if you redo the narration after the ad campaign and release them as general geospatial technology videos that could be used in classrooms and informal ed outlets…just a thought.