The Telegraph recently published an article, “How Supermarkets Prop Up Our Class System” by Harry Wallop introducing his book “Consumed: How Shopping Fed the Class System“. In the article, he discusses how marketers use census data and other location based data to aggregate postcodes into 60 different social groupings that they then repackage and sell back
Geospatial and Marketing Gimmicks
Many popular news sites, such as the Telegraph, have picked up the story of Nestle UK’s campaign that embeds GPS trackers in candy bars, comparing it to the Golden Ticket from Willy Wonka and the Chocolate Factory. Using geospatial technologies as part of a marketing campaign has been around as long as the technologies themselves. In
Affordable Virtual Reality?
A big part of my research for about a decade now has been exploring the development of immersive virtual landscapes, and how evolving technologies continue to make impressive strides toward creating compelling and believable virtual worlds. One of the issues that has always been at the forefront is the cost of virtual reality hardware, whether
Lego and Augmented Reality
I’m going to cop to this not being an overtly geographic post… but it’s Lego. And augmented reality. If I may indulge to my inner child for a moment… SQUEEEEEEEEEEEE!!!!! In all seriousness, it’s a pretty need implementation of augmented reality in that it doesn’t require any special printing on the box. They simply take
Layar Vision – Is mobile AR finally knocking on the door of relevance?
In the mad scramble to finish editing my PhD dissertation and graduate, I haven’t been following the latest and greatest tech in the geospatial realm as much as I should be, but I am definitely intrigued by the launch of Layar Vision. It’s an extension to the mobile augmented reality Layar platform that allows a
Animated Maps on Memorial Day Weekend
On this memorial day weekend the History Channel is kicking off a week of Civil War themed shows. While watching I thought I’d see if there were any interesting maps available on the intertubes. What did I find? Some wonderful animated maps from the Civil War Trust ! The maps are flash based and progress
Sony SmartAR – markerless augmented reality
Augmented reality is one of those technologies that has seemed like it would be next big thing for the last couple of years, but it has proven pretty difficult to translate from WOW factor proof-of-concept prototypes to actual commercial implementations. When I saw this demo video of Sony’s Smart AR, though, I have to say
If Google Maps Were Real
Mashable (perhaps one of the cooler sites I visit each day) has a nifty story about an artist who drew Google Maps icons as if they existed in the real world. It’s rather interesting to think about these big push pins existing in real life, or a pop-up box over a building. Take away the
Microsoft Live Labs’ Blaise Aguera y Arcas demos AR features for Bing Maps
As you all know by now, I am a fan of Photosynth. Just a few days ago, the creator of Seadragon and co-creator of Photosynth, Blaise Aguera y Arcas gave a great presentation at TED 2010 and showed a demo of some new augmented reality type features being integrated into Bing Maps, including Indoor Panoramas
Tokyo’s N Building – Augmented Reality Architecture
Augmented Reality is one of those cool tech innovations that has been tantalizing us for years as the “Next Big Thing”, but the immense challenges in conceptualizing and implementing AR design and technology mean that actual AR applications are still pretty few and far between. Some exciting projects are out there and we’ve mentioned several
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