Layar Vision – Is mobile AR finally knocking on the door of relevance?

In the mad scramble to finish editing my PhD dissertation and graduate, I haven’t been following the latest and greatest tech in the geospatial realm as much as I should be, but I am definitely intrigued by the launch of Layar Vision. It’s an extension to the mobile augmented reality Layar platform that allows a smartphone with a Layar Vision app to recognize real-world objects and then trigger digital content based on that object. Developers can build applications that leverage this functionality for all kinds of uses, such as a user in a retail store who wants content on a potential purchase.

What is really interesting to me about Layar Vision, which has also been highlighted in a number of writeups about the launch, is that by giving the smartphone the capability to recognize real-world objects no matter where they are located, you can get around one of the big challenges in implementing AR. By putting the focus on objects rather than locations, you don’t have to create a database of geotagged objects with specific locations. If a user wants augmented content for a new video game, they can scan the game at any place and still get the content. By the same token, if you want the specials at a particular restaurant, you can just scan the menu, no matter where you are sitting in the restaurant. If a developer wants to combine that augmented content with location-specific info, they can link the Layar Vision functionality to other location-based data sets and functions.

Of course, Layar Vision as well as the Layar platform are really developer tools, and the goal is to get consumer applications out there that are built on the platform. To try to get developers working with Layar Vision, Layar is sponsoring the Layar Creation Challenge, which is offering cash prizes to developers who come up with the most useful and innovative concepts for Layar Vision centered around the publishing industry, which is an area where the Layar folks think the technology will really be effective.

What do you think? Is augmented reality finally going to hit the mainstream?

Via FastCompany