Virtual test-drive

According to MarketWatch, Mitsubishi will be offering the world’s first online test drive of an Outlander Sport Nov.1 – Nov.10, 2010 on their website. The advertising concept was created by 180 LA and B-Reel, a hybrid production company. B-Reel has created an evocative, interactive, music video for Arcade Fire, The Wilderness Downtown personalizing the video by hometown or location. The types of jobs open to creative people with geospatial skills keeps expanding as geospatial technologies become an expected part of everyday life. It is interesting to see how marketing to a person’s personal location is changing advertising. What a challenge.