Virtual Tourism = Real Tourism

The Wall Street Journal has an article that highlights the money to be made in the convergence of real places and their virtual counterparts in games. Much like many seaside resort towns the beautiful Atami hot springs used to be Japan’s honeymoon spot but due to competition from Hawaii and Australia was experiencing a serious downturn. However, in the Japanese dating-simulation game LovePlus+ Atami is still a vibrant, romantic destination for virtual steady girlfriends and their real life boyfriends. The town of Atami hit on a great marketing strategy when they decided to recreate the virtual experience in real life by creating a LovePlus + destination vacation. Much like how movies such as Twilight can create tourism for their respective locations, games are another great tourism cross over idea. This should be in every great marketing textbook next to the Got Milk? Campaign and movie product placement.