You remember that not too long ago Magellan split itself up between Magellan and Magellan Professional selling off its consumer name and division to GPS powerhouse MiTAC (makers of the Mio GPS line and others). With the recent explosion of in-car nav and LBS it may have seemed like a questionable move, but Magellan’s pro products have always stood out to me.
Today Magellan Professional moves forward again with a rebranding and name change to Ashtech. The rebranding press release comes with the promise of new products and initiatives in 2010. On the heals of the December release of updates to the well reviewed (and personally liked) Mobile Mapper device, it is interesting to see what Ashtech will do with their new branding. In a professional market that may have pro-sumer potential there is a lot of room to grow.