Generalgeneral

Autodesk interviews an idea

Over at the Autodesk It is Alive in the Lab blog they have a good Monday morning post that looks at what an idea is and how it develops. What makes it stand-out is that they set it up as an interview with an idea (Mr. Idea). The anthropomorphizing of a concept is great fun and hopefully opens the door for them to tackle other concepts in a similar fashion down the road.