A friend told me about this musician, Frankmusik, who has challenged himself to travel to his final gig using nothing but myspace and his cell phone. It is a pretty neat viral idea that uses all types of social media including Google Earth and blogs. Even if it’s a PR stunt its hard not to get caught up in the shared experience of it. I think because the time frame is short and it is easy to follow. On a whim I typed in Rick Astley too and can only say, you have to see it to believe it. Maybe one of the most bubble gum uses of social media, but cute.