Cool hologram-y city guide maps from Urban Mapping

We’ve had the chance in a previous podcast interview to talk to Ian White of Urban Mapping about some of their digital products, but I really like the company’s new folding city maps that use an overlay technique to combine street, neighborhood and subway routes layers that are visible depending on what angle you look at it from. Urban Mapping actually tried to market these maps under a previous business model, but had no luck, and turned to digital data products. I love the hologram-y look (or lenticular printing if you want to get more technical), and would definitely buy one for a city I was visiting (right now they only have Chicago and part of NYC). Hopefully they’ll get more interest this time around and will be able to add more cities.

Check out the video from TechCrunch showing one of the maps in action:

Via TechCrunch