Where Traveler – online travel guide

I think it is safe to say that if you have ever traveled, you have probably seen a Where magazine or guide in the lobby or in the rack of travel documents and brochures of your hotel. It appears that the folks behind Where are taking the online plunge into travel guides with their site Where Traveler. With online city guides for over 50 destinations in the US their site (which is in the standard Beta release) offers the same great content that their hard copy materials offer. I took a look at the guides for Raleigh/Durham (where I grew up), Chicago, and New Orleans. Each city offers a different set of navigation options, so the type of content changes between each city guide. R/D had a short list of options, mostly dining and navigation, while Chi and NOLA added info on entertainment, arts, etc. I have to admit that I always look through the print guides when I visit a new city, but I don’t think they are really written for folks like me since a large majority always seems to focus on local shopping. 🙂

The website interface is fairly straight-forward and pretty much hierarchical, but as a geographer/map loving person I was disappointed by the lack of any maps. There was great information about sights that are in close proximity to major locations or in certain neighborhoods, but only a push pin map to help you find your way. While the website is ok, the iPhone interface was not my cup of tea. With the recent release of Schmap’s far superior iPhone/mobile interface which includes search capabilities, rotate to map, and a much deeper set of information (which admittedly has its own draw backs when you are in a new place without a lot of free time) the Where Traveler mobile site had no chance of living up to my expectations. The need to drill down through the series of hierarchical menus to get to any details turned me off to this web 1.0 site. With the wealth of great mobile web apps that have been created in the last couple of years, it is hard to understand why Where Traveler couldn’t have included something as simple as search on the mobile version. The one thing I did kind of like on the iPhone version was the integration with the Google Maps app, though like the web site it is only used for a single location push pin, no option for looking at all the locations in a given area.

The upshot, the site and mobile app have potential since this is their first attempt (the aforementioned beta) and there is definitely an audience for the Where city guides online. On the flipside, companies like Schmap are doing great things in this space and it always seems that when print moves to online they still move at print pace. Check it out and see what you think at

3 thoughts on “Where Traveler – online travel guide

  1. I like your review, though I’m not sure I know what you mean by the site lacking any maps. Not only does the site feature maps with pins indicating a location of a single place, but it also has maps that show the driving directions from one place to another (for instance, when you’re trying to find dining near a particular hotel).

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