LGGI becomes ERDAS…again

ERDASI have to admit that I JUST started calling Imagine and other Leica Geosystems Geospatial Inc products “Leica Imagine”. Now I have to unlearn this behavior as they have rebranded as ERDAS, Inc. 1) In my opinion this is a great marketing move, at least for those of us who have used the software for the last decade and are used to the name. 2) Since geospatial has come a long way in the last 10 years, though I am sure this change will create the same ‘confusion’ (more a disorientation really) the initial purchase by Leica caused. 3) Since the companies products list has grown considerably over the last year, and with the release of 9.2, this is probably the best time for the change.

On top of it all, I must give praise to the site designers of http://www.erdas.com/ who have made it possible to easily find information on the software options. I am sure it will be even better when they do away with the redirects.


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Jesse is Instructor in Geography and a PhD candidate in Geography focusing on the integration of phenomenology and geospatial technologies to study prehistoric cultural landscape. He is a GIS Professional and Registered Professional Archaeologist and holds an MA in Geography and a BS in Anthropology with a concentration in archaeology.