GeoSelector – our mapping tools turned against us
May 18th, 2007 | By SueThe success of web mapping applications does, of course, have its drawbacks. Case in point – GeoSelector. This new mapping tool from DirectMail.com lets users define a targeted audience for direct mailings based on location and demographics and boasts a database of 220 million consumers in 110 million households. GeoSelector is built on the GoogleMaps [...]
