The success of web mapping applications does, of course, have its drawbacks. Case in point – GeoSelector. This new mapping tool from DirectMail.com lets users define a targeted audience for direct mailings based on location and demographics and boasts a database of 220 million consumers in 110 million households. GeoSelector is built on the GoogleMaps platform, and includes added layers such as school and voting districts and census tracts. You can access GeoSelector for free, and once you have your targeted location area, you then order mailing lists based on your selection criteria (you do have to pay for the lists).
Of course, the use of geodemographics for targeted marketing is nothing new, but GeoSelector certainly lowers the bar in terms of getting access to these tools.