Harvard Business Review discusses Avatar-based Marketing
May 31st, 2006 | By SueWe-Make-Money-Not-Art posted about an article from the Harvard Business Review about avatar-based marketing in virtual worlds like Second Life. The article argues that, while the real-world subscribers to online virtual worlds are an obvious target for marketers, the online avatar, which are essentially alternate identities, “arguably represents a distincly different ‘shadow’ consumer, one able to [...]




