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Harvard Business Review discusses Avatar-based Marketing

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We-Make-Money-Not-Art posted about an article from the Harvard Business Review about avatar-based marketing in virtual worlds like Second Life. The article argues that, while the real-world subscribers to online virtual worlds are an obvious target for marketers, the online avatar, which are essentially alternate identities, “arguably represents a distincly different ‘shadow’ consumer, one able to […]

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Talkin’ About the Metaverse

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Mark over at 3pointD posted a link this morning to an article at CNNMoney from David Kirkpatrick, a FORTUNE senior editor, that is written in the form of a conversation, with each quote related to an aspect of the metaverse, social networking sites, and even search. It’s short, but does mention a lot of sites […]

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More atmospheric Remote Sensing coming

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The BBC has an article on a new satellite that will be launched next year that will look at the mesosphere and very high clouds. Apparently the expansion of these clouds is an indication of the temperature of the mesosphere dropping another impact of the ever increasing pollutants we pump into the atmosphere. BBC NEWS […]

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Wiki + Google Maps = WikiMapia!

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Here’s a cool project – make a google map that allows people to tag anything on the face of the planet and write stuff about it. All you do is zoom into a sufficent scale and click “Add Tag” in the upper right hand box. This allows you to draw a box around a location, […]

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World of Warcraft Online Google Map

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I blogged this way back in January when it first came out. It’s a World of Warcaft Online Map using the Google Maps API. They’ve added a bunch of functionality to the map, with layers you can turn on and off. It includes both “photography” as well as point layers (like where treasure is located) […]

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New Web Map Interface

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Atlas, from Fresh Logic Studios offers a sweet little interface that sits atop the local.live map set. My favorite part of this site is definitely the tabbed interface. I didn’t register so I couldn’t play with some of the features, but is still a nice alternative to the standard local.live.com interface. DownloadSquad – Atlas: Dark […]

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Worldwide Fire Maps available online

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The Along Track Scanning Radiometer (ATSR) World Fire Atlas, based on a decade of Eurpoean Space Agency ESR-2 and other satellite data, is now available online at the ESA’s Ionia Web Map Server. Global fire data can also be downloaded directly from the site, although you will have to complete a free registration. Via PhysOrg.com